What is ‘The Meatrix’?

I discovered a great initiative today that I wanted to share with you – it is called The Meatrix.

It was originally launched in November 2003, with this video:

The Meatrix movies, now a series, have been translated into more than 30 languages and are one of the most successful online advocacy campaigns ever with well over 15 million viewers worldwide.

The films are humorous and creative satires that use pop culture and entertainment to educate viewers about the food they eat and where it comes from. All the films feature three superhero farm animals including Leo, the young pig who wonders if he is “the one”, Chickity, the feathered family farm defender, and Moopheus, the trench-coat-clad cow with a passion for green pastures.

The Meatrix website also features The Meatrix Interactive 360°, a tool to help people learn about factory farming, and The Eat Well Guide, an online directory of sustainable food from farms, stores and restaurants in North America.

I absolutely love what they are doing and how they are using creativity, truth and humor to relay a message that can sometimes be difficult to hear about because it is so tragic.

There are lots of way you can help support their efforts to help promote sustainable food, save family farms, and let others know about the problems with our food supply.

  • Download presentation kits to educate others through speaking events and tabling.
  • Print handouts to explain the problems with our current food system.
  • Put banners, links and graphics on your blog, website or social networking site so you can share it with your friends and family.

What do you think of The Meatrix videos? Do you think what they are doing is good / bad? I would love to hear your suggestions /comments on the blog, on Facebook or on Twitter.


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